[ Field Notes ]

Insights

Long-form notes from the partnership. Published when we have something to say. Sent monthly to our client list.

024
May 2026
Media

The end of the press release as a unit of news

What replaces the wire when the wire no longer reaches editors? A short essay on direct distribution, embargoed Slack channels, and the death of the 'announcement.'

8 min
023
April 2026
Crisis

Apology as architecture, not as content

Most corporate apologies are written to be screenshotted. Here is what we write instead — and why the structure matters more than the words.

12 min
022
March 2026
Culture

The dinner is the deliverable

Why we have replaced half of our media outreach with seated dinners of nine, and what the next era of PR programming actually looks like.

6 min
021
February 2026
Strategy

Founder voice, founder fatigue

The thought-leadership treadmill is exhausting the people it was meant to elevate. A defense of saying less, in fewer places, with more weight.

10 min
020
January 2026
Capital

What the analyst hears, what the editor reads

A field guide to the gap between investor narrative and press narrative — and how to keep them on speaking terms during a fundraise.

14 min

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