The end of the press release as a unit of news
What replaces the wire when the wire no longer reaches editors? A short essay on direct distribution, embargoed Slack channels, and the death of the 'announcement.'
[ Field Notes ]
Long-form notes from the partnership. Published when we have something to say. Sent monthly to our client list.
What replaces the wire when the wire no longer reaches editors? A short essay on direct distribution, embargoed Slack channels, and the death of the 'announcement.'
Most corporate apologies are written to be screenshotted. Here is what we write instead — and why the structure matters more than the words.
Why we have replaced half of our media outreach with seated dinners of nine, and what the next era of PR programming actually looks like.
The thought-leadership treadmill is exhausting the people it was meant to elevate. A defense of saying less, in fewer places, with more weight.
A field guide to the gap between investor narrative and press narrative — and how to keep them on speaking terms during a fundraise.
[ Dispatch ]
One letter a month. Read by 4,200 communicators, founders, and editors.